Web design and web development are two terms which are often used interchangeably. It is common to hear someone say they want a web designer to develop their website and vice versa. The truth of the matter however is that they’re two completely different phrases. In a nutshell, web design refers to the aesthetic constitution of a website whereas web development refers to its programming. Below is a detailed explanation of each of the two terms:
Web design pertains to the visuals and usability of a website. A web designer employs various aesthetic parameters to give a website the right visuals. The designer always works to ensure the websites interface is visually appealing and makes sense in regard to the target market.
In regard to the aesthetics, certain things contribute greatly towards a websites appearance. Key among them are color, graphics, typography, and layout. Modern day designers use technologies such as the Adobe Creative Suite to create a websites visuals. Other key aspects of web design include logo design, graphic design, color palettes, mock-ups and branding among other tools. All these fuse together to give the site its desired visual appeal.
Coming back to usability, a websites usability also is very important. Usability simply refers to the ease of using a website. The site visitor should find it easy to navigate through the website and find the information they’re searching for easily. This is where web designers focus on information arrangement and so on. They normally ensure information is rightly arranged by use of correct themes and templates.
Web development deals with a websites back end programming and coding. The programming and coding are geared toward making the website functional and responsive. They enable information to display correctly on the website and also data management on the site.
Web development can be divided into two facets. These include front-end development and back-end development. Front-end development focuses on display and loading of information on the website. Back-end development on the other hand deals with data management and server operations.
Web developers use technologies such as HTML and CSS to code program a website by hand. In summary, web development centers around the invisible aspects of a website, often described as the engine that powers a website.
A clean, organized design and strong visuals give legitimacy to any website design firm. These websites may also help in establishing trust in your brand, especially if you are trying to make sales. Users tend to equate their experience on a website with the experience they’re likely to get in person. E.g., if tickets for a concert venue are hard to locate or buy on a website, users tend to think the event is going to be poorly organized.
A haphazard or chaotic design can tell users that you don’t believe in or care about your business. It is likely to cause a user to think twice before making any interaction or even drive him or her away altogether. Visitors will make all kinds of assumptions regarding your brand or firm solely on your website design. Therefore, it’s upon you to ensure that your site portrays a positive outlook about your business. If you are not sure on how to go on with a website design, it’s best sticking to the basics. Get a professional web designer with a good understanding of your business.
The design and assignment of elements on your website may take hours, days or weeks, but if it works or fails will be decided instantly. A user’s first impression will determine whether he or she will continue to interact with your website, brand or business. Coming with a pleasing design will help the first glance last for long and retain visitors.
Visuals that are likely to grab the most attention at the shortest time include sharp contrast, strong illustration or image, something unusual, or a memorable phrase or wording. Eyetracking information will help you to come up with a wireframe that will attract users. Some of the elements that impress people at first sight include: